Last night some friends were over and we were all running down our favorite music videos. It was over a few beers, and on my kitchen counter, that I was introduced to Texas based rapper RiFF RaFF. My obsession took hold instantaneously. It wasn’t until later that I read that artist Harmony Korine is launching a movie based on RaFF, starring James Franco as the collabo’d with everyone white rapper. CANNOT WAIT, until then, I’ll keep googling and listening to this creature who is being called the most viral musician on the internet. #mynewestobsession.