So it kind of snuck up on us but it’s almost time for CONTENT—back from the grave, the resurrected live fashion installation will once again take over the ACE hotel this Saturday, October 1st. Produced by Project Runway winner Gretchen Jones in conjunction with ACE, and sponsored by Solestruck (!) and The Portland Mercury, CONTENT is “a living installation in the guest rooms on the second floor at Ace Hotel Portland” — about 30 local designers will be participating this year and each is given free reign of a single room to transform and bring to life their current inspirations, identities and influences.

It’s the wildly creative experience, totally unique concept that makes CONTENT so special and so much fun. First done in 2009, it has been expanded this year–they’ll be blocking off the street outside the ACE and serving up beer, booze and food from Olympic Provisions and Clyde Common. HELLLLL YEZZZZZZ.

SOLESTRUCK will be taking over the lobby of the ACE with special shoe samples, an old-timey shoe shine dude and 200 VIP gift bags! Our flagship store will be having its soft opening all day long and we’ll be hosting an afterparty at 10pm with the rest of the Black Box Retail Project gang. Extended shopping hours, free drinks and special discounts will be happening at a bunch of the neighboring west-end shops.

This year’s designers and artists include Rad Summer Collective, Student Stylists, Studio SKB/Chicago Harper, Ruki, Moonwoods, Sarah Seven, Reif, Pattern People, Draught Dry Goods, Andy Lifschutz, Dawn Sharp, Isaac Hers, John Blasioli, Portland Garment Factory, Family Name, Bridge & Burn, BOET, Better Late Than Never, Carly Mick & Susanna Hohmann, Duchess, Sara Bergman, Chromium Dumb Belle and Ryan Mitchell Boyle, IDOM, Haunt, Jayme Hansen/Sys, Frocky Jack Morgan and Tanner Goods.

Buy TIX HERE! We’ll be hanging out all night getting drunk and we hope to see all you locals stop by!!