Shapes

BEHIND THE BRAND II

Whats a million times better than regular? Um, duh. IRREGULAR!! There are few things we appreciate more than people who go/do/be outside the norm. Creativity, ingenuity and straight up strange is what turns us on, so you can see why we are constantly going gaga  for the cult and the beautiful brand IRREGULAR CHOICE.

We talked with IRREGULAR CHOICE’s Laura Longland (cute pic below!)  from their Soho office in NYC to see what it takes to be IRREGULAR in the already crazy land of shoewear…

IRREGULAR CHOICE is…
***Maintaining creativity and individuality in a world of conformity

The birth of the brand…
***In 1999 Danny Sullivan saw a gap in the market for special individual shoes for women at an affordable price. He launched the line from seaside town Brighton in England and hasn’t looked back since! He designs everything from the 600 styles per season to the outsoles, the shoe boxes, the stores and shopping bags!

An IRREGULAR CHOICE girl is…
*** Someone who isnt afraid to be themselves and always looking to the next style!

Officespace…
*** The atmosphere here is busy busy busy! Also creative, colourful and full of shoes and fabrics- everywhere you look! Our employees are happy and have their own great sense of individual style.

What makes you guys so IRREGULAR…
The fact that no one else in the market has been able to product such limited edition and unique product, at such a reasonable price. We have a fast turn around time and like to think of ourselves as ahead of the game (somewhat!) :) The company and factories are family- owned which has been a big contributor to this.Feeling inspired?? You can make some irregular choices and shop strange NOW on Solestruck. Spring 2011 styles are coming soon—like the mega hot CHICA platform wedge below… YUM.

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