Coupled with ASH, 67, Su Yoon and Mini Market, we are also launching FINSK to the site for Fall 2010. Designed by Julia Lundsten, FINSK launched in 2004. London based, Finnish born Lundsten, who has been dubbed the Eames of footwear, has established herself as a designer with a strong vision and unique, directional style. The renowned FINSK wooden wedge is already a 21st century style icon, and Finsk has become a fixture at New York Fashion Week and London Fashion Week through Lundsten’s collaborations with Ports 1961 and Basso & Brooke.
I think you can see why we are addicted to the FINSK collection—and below are our offerings for Fall 2010. We have introduced the brand in a super limited edition manner—kicking it off with a small grouping—but planning on going deeper with future deliveries. I think what drew us in even more was the attention to detail–all while keeping the shoes wearable. Lundsten’s unique, modern designs are avant-garde yet supremely wearable. She cleverly uses contrasting leathers and wooden sculptured heels to create design masterpieces. The natural beauty of locally sourced materials is a significant component of each collection, each pair of shoes being handcrafted in an atelier in Brazil.