Shapes

CULT FUCKIN’ STATUS

You wanna hear the real story of a come back? Listen up, kids. This is BOY London; born in 1977 into the british punk scene by Stephane Raynor, and fun fact: The shop got raided by the cops on opening day! Pretty soon the logo and signature eagle symbol became as iconic as the people who wore it.

Shit was popping up everywhere, but in the 90′s, the brand’s impact started to fade and eventually became a vintage hot commodity.

“BOY defined the style of the acid house era and kickstarted the smiley craze with its shop in London’s Carnaby Street. It dressed the crowds for the Summer of Love in Ibiza and was even there at the birth of Britpop. Then it went under concrete, but that’s another story.” – Stephanie Raynor on Boy London in the nineties

Fast forward to 2012 and the BOY London cult is suddenly resurrected. You didn’t even know it happened until Rihanna was decked out in BOY on The Jonathan Ross Show, but behind the scenes, Stephanie was meeting with Gareth Emmett and Rhys Dawney to bring the brand back to life.

Once Rihanna wears it.. it’s golden. And thus The Cult Of BOY begun..

Recently, they’ve teamed up with the masters of the creeper: UNDERGROUND. Now, you can literally wear BOY London from head to toe!

And guess what.. they just hit the site for all you trendy babes and boys!

JOIN THE CULT.
So what’s it gonna be?

Shop Underground x Boy London womens // mens

(All images via Google + Tumblr / Quotes via Rolling Stone)

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