Shapes

IN JUICY WE TRUST

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In light of the recent, and very tragic, news that Juicy Couture will no longer be a thing (in the U.S. at least), here’s an ode to the brand that gave us, the very real, Tracksuit Era.

The Juicy tracksuit was the from-a-mile-away, tell tale sign of the rich and popular; to be worn exclusively with flip flops or Uggs and a tiny dog in your LV handbag. Bonus points if you wore it with a Von Dutch trucker hat. It’s synonymous with things like Range Rover, charm bracelet, rhinestone sunglasses, playboy tanning tats and almost always worn in pink (baby blue if all your pink is in the wash – THANKS MOM). Featured in airports, supermarkets, and high school hallways all over the the world, it was the epitome of saying ‘I’m better than u” without a single word having to be uttered. Let us take a quick trip down that velour clad memory lane and remember.

As seen on your favorite celebs:

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Perfect for bridal parties:

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And cool moms everywhere:

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Thankfully, the brand will live on in.. omg. I almost choked writing this – KOHLS. Get your Juicy at.. fucking KOHLS.

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Choose Juicy.

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