We here at SOLESTRUCK recently collaborated with indie designer IDOM for their new lookbook….it is in the works now and here is a sneak peak of the images …check their blog for more! CLICK HERE. Modi recently used the FINSK wedges and JC ABIERTO in styling new looks from their up-and-coming look book.

IDOM’s name (pronounced like “item” but with a “d”) is derived by reversing the letters in the owner’s name. Thus Modi spelled backwards is IDOM. Founded in 2006 by designer Modi Soondarotok, IDOM is a Portland-based fashion boutique specializing in fashionable clothing with an in-house label of the same name. Designed for the fashion-forward woman.

A native of Bangkok, Thailand, Modi moved to United States at the age of 12. Her zeal for fashion eventually led her to New York City where she studied and graduated from the acclaimed Parsons School of Design. While enrolled at Parsons, Modi broadened her expertise by earning positions in highly selective fashion programs in both London and Paris. With the valuable experience she gained working for such world-renowned designers as Peter Som, Twinkle, Donna Karan, and most recently Armani in New York City, Modi moved to Oregon in 2006 to launch her own fashion line. Stay tuned for new arrivals from IDOM—always great pieces and unique styling!

  • bravegrrl

    what a great story!