Earlier this year, Ryka announced a three-year partnership with “Live With Regis and Kelly” co-host Kelly Ripa. Ryka, which designs and develops athletic footwear for women, will deliver the first Ripa-influenced collection in August.
This is the first footwear and apparel deal for Ripa (pictured at right), who once said, “To me, shoes are like pizza, there is no bad shoe.” She will co-design the new collection, as well as serving as the company spokesperson.
“Ryka selected Kelly Ripa to represent the brand because of her commitment to leading an active, healthy lifestyle,” said Katie Clifford, Ryka marketing manager. “Kelly is the quintessential Ryka woman: She balances a hectic schedule and still manages to maintain a well-rounded fitness routine as a priority. We are thrilled to have her as a part of our creative team.”