we recently partnered with Sacramento based photog genius, Darren Pineda, to do a small editorial shoot using shoes from our current SENSO range and Pineda’s strong sense of visual appeal. I found Darren (http://darrenpineda.com/) one night while i was in a blog coma in bed. Surfing, clicking, reading and blogging, I stumbled upon his images and sat frozen as a pint of ice cream sat between my legs. He had been featured on a blog, and I instantly fell in love with his images–I sat frozen as the ice cream melted. I emailed him—and the rest is history. We have never met, Darren and I, our relationship is based purely on email and UPS shipments back and forth between my office in NYC and his home in Sacremento. Above are a few images from the shoot he stages under the warm California sun. Stay tuned to more as we post the entire collection of photos from Pineda soon.