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We’re teaming up with local hotspot, The Well, and 7 Artist Management to bring our LA babes a month long pop up shop featuring our in-house brands, exclusives, and badass collabs like To Be Announced, I Desire The Things That Will Destroy Me, YES, Buffalo x Solestruck, Love+Made x Solestruck (as a preview of the exclusive collab), and Vagabond.

Well Connected

The Well is kind of a ‘Jack Of All Trades’ – They’re part salon, part retail store, part studio space / venue. They’re one of a kind and that’s why it made so much sense to partner up with them, with the help of our favorite management company, 7AM, to host this pop up (+ something else really awesome that will be revealed later on). As customary for anything awesome we do, we’re hosting a launch event! I mean duh, any excuse to party. In addition to awesome shoes, clothes, and accessories, there will be booze overflowin’ and live tunes from Octo Octa, Magic Touch, and The Lovely Bad Things (so excited for them, I can’t even stand it)!

The shindig starts at 7pm and lasts UNTIL THE BREAK. OF. DAWN. Just kidding, we’re kicking you out at midnight.


Ohhhhhkay, now onto that little special other little thing we’re doing in L.A. – Our second To The Source lookbook!

To The Source was first done in New York and is a completely crowd sourced lookbook; meaning, YOU get a chance to be in it! We’re looking for 12 guys and girls to model our shoes and styled with clothing and accessories provided by The Well. Auditions will be held on April 6th at, where else, The Well! It’ll be an open casting and if you’re selected, you’ll need to be available to shoot the actual lookbook on April 7th with mega fashion photographer Eddie Chacon (Metropolis Of Vice), who has shot for publications like Oyster, Purple Diary, Fucking Young, and more.

In addition to having your 15 minutes of fame, the first 150 people to get there will receive a FREE pair of shoes + a goodie bag! I mean, major, right? I know. Casting starts at 9am sharp, so get there early!! All ages, all heights, all body types – we want babes of every kind!



  • Nina

    Sucks. I guess I’m too young for this. Ugh.

  • Julio Hechavarria Jr

    I’d like to RSVP for myself plus two for the Solestruck event on the 3rd. thank you very much for the invitation and I’ll see you then… My cell is 310-435-1051