Sugar get sweeter, greener for ’09

Sugar LogoIt may only be midsummer according to calendars, but in the fashion world it’s already time for Spring 2009. The next WSA Show is just a few weeks away, and we’re already hearing about what our favorite brands have in store for us.

Sugar shoes (logo shown above left), for example, is stepping into the upcoming season with a brand new design team, according to a preview on Ranging from flirty flats to pretty platforms to adorable athleisure styles, the line will feature a vintage flavor influenced mainly by the ‘70s and ‘80s. Connoisseurs of this sweetness will also be seeing a lot of green from Sugar shoes this season … and no, we don’t mean the color. Apparently, a select number of the new styles are designed from 100 percent natural fibers Sugar Floatieand other eco-friendly materials. With these looks, granola girls stay true to their standards and still look totally glam.

And just in case you’re wondering, these new additions don’t mean saying goodbye to the old favorites. Sugar’s signature Floatie (right), so named for its handy habit of floating on water … will once again sport a colorful array of prints and patterns.

– Katie

  • Adele Estep

    Do you know what happened to Sugar Clothing? years ago i use to find really cut sugar clothing at a sporting goods store. now i cant find it anywhere not even online. did they stop making cloths? any info would be great. thanks