Shapes

The Making Of: Behind the scenes of To The Source.

The competition was fierce, the looks were major, and the vibe was light as over 165 hopeful candidates filed into the casting room at 65 Greene Street, the ENTER PRONOUN studio space hosted us for the day, one floor up above beautiful SOHO. The SOLESTRUCK team assembled early, and after days of preparation–the time had come to find our girls.

Check out these amazing images from the shoot, the casting, and the chaos of free shoes. Selecting just 8 girls proved incredibly difficult as a line grew outside, we gathered the hopeful candidates 15 at a time…until we had seen them all.

We would like to send a very HUGE and special thanks to our TOP BRANDS who donated shoes for the giveway. First up DOLCE VITA, thank you for all the amazing DV, Dolce Vita and oversized DV shopping bags! We love you guys. Sam Edelman came through with a giant group of gladiators, Jeffrey Campbell showed his true colors, (dare I say SHOE COLORS) by dropping off 15 original designs for us to gift. 80%20 was 100% generous with signature wedges, booties and hybrid sneakers—who doesn’t love an 80%20! Irregular Choice sponsored the event with a ton of crazy signature IC creations—and to round off the gifting MATIKO brought the noise with a giant selection of wedges and heels for the ladies to get into!.

Stay tuned for a behind the scenes video launch—until then feast your yes on these sneak peak image leaks.

Behind the Scenes photos by NYC photog ERIC GUSTAV.

Thank you to all of our fans that came out for this project—we were amazed by the support.

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