On Tuesday, we welcomed a new brand to the Solestruck fam- Xperimental. Originating in Portugal, the brand was brought to life by Celia and Ana Margarida (pictured above), and is based on a belief that “challenges, explores, and deconstructs fashion through a new way of thinking and idealizing experiences”.
One thing that’s personally really exciting to me about new brands on the site is when they have a really amazing aesthetic; Xperimental has that. Generally, shoe brands try to be somewhat commercial at the very least, because at the end of the day, they’re trying to sell shoes, but I was elated to see Xperimental’s unconventional lookbook, because in my opinion, that’s more intriguing and makes me want to buy the shoes more when I feel like the brand’s aesthetic matches mine.
Check it out below:
–> SHOP XPERIMENTAL <–